KDBC-TV affiliated with CBS is an El Paso-based television that operates in Las Cruces, New Mexico and over the bordering areas of United States and Mexico. Owned by Sinclair Broadcast Group it shares duopoly with KFOX with studios located on South Alto Mesa Drive in northwest El Paso. The transmitter of the CBS affiliate is fixed on the Franklin Mountains. Its signal is boosted with the help of an LP translator KKNJ-LP airing on Ch 36 in Alamogordo, New Mexico.
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KDBC went on air on Dec 14, 1952 as KROD-TV and was the maiden television service introduced in El Paso market. Dorrance Roderick who also had ownership over KROD 600 AM and a newspaper, El Paso Times, was the original owner and founder of the station serving from its studios located at 2201 Wyoming Avenue. While maintaining its status as a primary CBS affiliate, KROD also had secondary affiliations with DuMont Television Network and ABC. DuMont got vanished in 1956 following the closure of the network while ABC affiliation was taken over by KILT after its launch in Sep 1956. It for a brief period of time was linked with NTA Film Network in late 50s. Dorrance Roderick released his asset to Trigg-Vaughn in 1959.
Doubleday Broadcasting Company became the new owner of the channel in 1967 and changed the callsign of the television to KDBC on May 29, 1973. Portal Communications acquired the station in 1974; Portal was a division of Evening Post Publishing Company. Its transmitter was originally located south of Comanche Peak in El Paso before moving farther up the hill to the peak in 1984. Effective radiated power was also increased to100 kW. United Broadcasting bought the channel in 1986 and later in 1988 sold it to Merrill Lynch.
Pappas Telecasting came in as the new owner of the channel in 1999 and linked its asset with Azteca America after taking over; the affiliation with Azteca ended in 2007. On April 18, 2006, Pappas penned an affiliation agreement with MyNetworkTV owned by Fox Television Stations and started to carry its programs on its second digital subchannel by Sep 5, 2006. Pappas the left KDBC to New World TV after announcing its release initially on Jan 16, 2009. On July 31, 2013, Sinclair Broadcast Group purchased KDBC from Cunningham Broadcasting.
Apart form clearing all of CBS network lineup it also broadcasts syndicated programs that notably include Inside Edition, Judge Judy, Jeopardy and Wheel of Fortune. CBS Evening News, CBS News Sunday Morning and Face the Nation are notable news programs. It presently broadcasts 24.5 hours of locally produced newscasts per week. Audiences can watch CBS 4 News online and follow it on Facebook, YouTube and Twitter. Here is the website: https://cbs4local.com/