Our Beer History


what is brewdog

At the time James Watt, the brewer’s outspoken co-founder and chief executive, tweeted his pride at joining a “global community of businesses that meet the highest standards of verified social & environmental performance to help build a better world”. Last year, BrewDog revealed £7 million (US$8.8m) expansion plans for an updated still house and new branding. Its distillery opened over the road from the BrewDog brewery in Ellon, Aberdeen, in 2021. Selling their US-style craft beers from the back of their van at farmers’ markets, they were missing payments on their £20,000 ($30,000) bank loan. It’s been one hell of a ride since we started brewing in co-founder Martin’s mum’s garage back in 2006.

It launched in Aberdeenshire, Scotland in 2007, and was founded by friends James Watt and Martin Dickie. Since then, BrewDog has expanded into a multinational company with nearly 100 locations, and more than 1,000 employees around the world. The brewer launches its vodka brand, Lone Wolf, and sparks allegations of bullying and hypocrisy from the brewing community after it emerges it threatened legal action against a pub in Birmingham that opened under the same name.

Brewdog has a wide range of competitors in the craft beer space, from the US-based Stone Brewing, Bell’s Brewery, and Sierra Nevada Brewing to the UK rivals Camden, Innis & Gunn and Verdant. Many competitors pair a retail and/or online service with other initiatives such as local bars, merchandise and collaborations with other food and drink enterprises. You’ve got to go big in Vegas and we’ve done exactly that with 30 taps of incredible craft beer, including exclusive brews from the on-site microbrewery and a rotating line-up of top American guest breweries. The food menu has been taken to new Vegas heights with signature dishes from lobster mac’n’ cheese to wagyu beef burgers and more.

what is brewdog

Gather stamps and stickers on your journey to bag yourself some prizes. Beer tasting at home should be fun while exposing people’s taste buds to the enjoyment of new brews. Craft beer has thrown off its stuffy, snobbish image, just as wine did a power trend decade or so earlier. “The hop and the grape” is a phrase which describes the two main families of fermented alcoholic drinks, beer and wine. Just as wine has dozens of varieties of grapes, so beer has a wealth of hop varieties to choose from.

Why is BrewDog Controversial?

The brewer and pub owner said it remains committed to delivering on its own internal environmental, social and staff commitments, which it set out in a plan called BrewDog Blueprint in May. Mr Watt says that he and Mr Dickie – who together own a 75% share of the business – remain unrepentant, and simply “make beers that we want to drink ourselves”. Expansion has been made possible after the business raised £7m via crowdfunding, with 15,000 people paying £95 for a stake in the company. When the founders of popular but controversial beer company BrewDog needed a second bank loan to enable them to expand production, their tactic was a simple one – lie through their teeth. In 2018, BrewDog debuted its first sour beer facility, BrewDog Overworks.

Our state-of-the-art Columbus brewery is a kingdom of steel and dreams. In August 2018, BrewDog debuted the DogHouse, a hotel at its brewery in Columbus. The hotel offers beer around every corner, from the shower to the breakfast menu. In addition to its breweries, BrewDog has upwards of 90 bars around the world.

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  2. 8,000 people sign a petition against the brewer’s ’Don’t Make Us Do This…
  3. From alcohol-free lagers to imperial stouts, beer is not defined by its ABV.
  4. We move from our cobbled-together brewery in Fraserburgh to a state-of-the-art brewery in Ellon (where we are to this day).
  5. The company’s founders, James Watt and Martin Dickie, hold a combined ownership of 44%, which puts the estimated worth of their holdings at around $880 million.
  6. We’re showing the latest matches in our bar – from the Football, to Basketball, to Ice Hockey; and showing all the Las Vegas team’s matches.

Watt’s 24% stake was estimated to be worth around $480 million, and co-founder Martin Dickie’s 20% share around $400 million. However, the figures are small fry compared to the valuations of the largest beer companies; for example, Anheuser-Busch boasts a valuation of around $95 billion. There’s no set date yet for the Brewdog IPO, but Watt is still aiming for later this year. Craft beer company Brewdog is still hopeful that it will list in 2023, according to boss James Watt. Our epic bar is the perfect venue for any festive party thanks to our range of comfortable areas, incredible atmosphere and of course, the breath-taking views from the rooftop.

From small beginnings to global masterplans, here’s a guide to our rollercoaster existence so far. Online retailer Brooklyn Brew Shop teamed up with BrewDog to make beer-making kits and mixes so you can recreate Punk IPA and Elvis Juice at home. Catch up on the most important stories of the day, curated by our editorial team. The watchdog had been called in to examine the firm’s website, which reveled in the use of foul language – notably ‘motherfucker,’ ‘tits’ and ‘bastards’ – after one internet user challenged whether this was likely to cause offence. Despite criticisms, its Hardcore IPA wins Gold at the 2010 World Beer Cup in the Imperial IPA category. It quickly secures a deal with Tesco to stock several of its beers.

It brews to extremes.

Founded in Scotland in 2007, it began producing various ales and lagers for retail and online purchase, but expanded into the bar trade in 2009 after purchasing an outlet in Aberdeen. Since then, it has grown its bar portfolio globally to 78 sites as of 2018, and also has a range of hotels, including one in Ohio, USA that has claimed to be the ‘world’s first craft beer hotel’. From the very start they were inspired to brew American-style craft beers – sweet-tasting ales with high alcohol levels and very large amounts of US hops, which gave them a bold, fruity, even perfumed flavour. Punk IPA was born in 2007 and kick-started a craft beer revolution. From session-strength pale ales and lagers to epic imperial stouts and sours, the BrewDog range has something for everyone. We open The Doghouse right next to our Columbus brewery in Ohio, as well as our very own beer museum.

Our Las Vegas rooftop bar, situated in the heart of the Strip with the best views of Las Vegas boulevard. Though the exact IPO date remains unconfirmed, BrewDog is anticipated to go public soon. Stay updated by monitoring market conditions and following BrewDog’s announcements.

what is brewdog

Equity for Punks V breaks the world record for equity crowd funding, closing at £22.6m. And we launch the BrewDog Blueprint – a manifesto for the future, laying out our focus on beer, quality and people; our mission laid out in black and white. BrewDog is a major investor in Crowns & Hops, a craft beer brand and brewery-in-planning cmc markets review that aims to be Inglewood, Calif.’s first black-owned brewery. BrewDog originally approached Crowns & Hops co-founders Beny Ashburn and Teo Hunter (formerly Dope & Dank) to be featured on their “Brew Dogs” show on Esquire. Ashburn and Hunter refused, but eventually appeared on the BrewDog Network.

Brewdog makes money through product sales and via its chain of bars and hotels. The company has until August 2024 before it will need to seek fresh funding to support lmfx review it’s listing. The US private equity firm TSG Consumer, which owns 22% of Brewdog, extended its repayment terms until next summer to give management more time to list.

What do we know about the Brewdog IPO?

In a letter to employees on Tuesday, board members said “the vast majority” enjoyed working at the firm. Bosses at Brewdog have said there is a “distinct gap” between the perceptions of ex-staff who heavily criticised the brewer and those still with the firm. If you’re gluten-intolerant, you’re probably very wary of drinking beers.

Brewdog IPO: Everything you need to know about Brewdog

In 2019, BrewDog took over what would have been Stone Brewing in Berlin, Germany. Watt says he “falsely thought“ the cans were made from solid gold having “misunderstood“ the process of how they were made. The beer brand is found to be in breach of US federal law after it sent multiple shipments containing beer with ingredients that had not been legally approved. It refers back to its Winter Olympics launch as an example of it campaigning for the LGBTQ+ community. Brewdog open-sourced its recipe collection in 2016, a move that was seen by some as an exciting shake-up of commercial norms, but by others as just another of the company’s marketing gimmicks.

BrewDog: timeline of a controversial brand

The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although City Index is not specifically prevented from dealing before providing this material, City Index does not seek to take advantage of the material prior to its dissemination. This material is not intended for distribution to, or use by, any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation. In addition to the core founders, there are a number of key personnel who hold influential positions in the company. The bar and hotel trade was naturally hit hard by the coronavirus outbreak of 2020, which contributed to the company suffering a loss of £9.2 million for the period between 31 December 2019 and 30 June 2020. Alternatively, you can practise trading shares in a risk-free demo account.