WPMI-TV Mobile

NBC 15 Mobile, Alabama

WPMI owned by Deerfield Media is an NBC affiliate licensed to Mobile, AL and serves the Pensacola, FL using UHF digital CH 15. It shares duopoly with WJTC (independent). Both WJTC and WMPI are operated by Sinclair Broadcast Group though a LMAs. The studios of the station are located on Azalea Road near I-10 in Mobile while Master control and other internal operation facilities are located on Mobile Highway in unincorporated Escambia County, FL. The transmitter of the station is installed near Robertsdale, AL.

Watch WPMI-TV Mobile, AL Stream Online

Watch WPMI-TV live streaming from Mobile, Alabama. NBC Channel 15 brings latest news weather and sports updates for its audiences in Mobile. Stream may take a moment to load.


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Catchphrase: Breaking News. Breaking Weather | The Weather Authority

Sub-Channels: 15.1 NBC

15.2 Weather Nation

15.3 Stadium




WPMI debuted on March 12, 1982 as the maiden independent channel in state of Alabama. After the signing of WEAR launched 28 years earlier and which would later become the sister of the channel, it was the first commercial station to be incorporated in Mobile market. WPMI was originally owned by Hess Broadcasting and on it onset aired general entertainment stuff including cartoons, drama shows, sitcoms, westerns, movies, and religious content. The first studios incorporated by the channel were maintained on St. Michael Street in Mobile. Hess released its asset to Michigan Energy Resources in 1985. On April 9, 1987, it became a charter affiliate of Fox after the later started airing primetime content.

Michigan Energy Resources in Jan 1989 transferred the station to Clear Channel Communications (today’s iHeartMedia). It was Clear’s first TV station the company followed the suit to acquire some more in the later part of the year. In 1991, the management of WPMI, iHeart signed an LMA with Mercury Broadcasting for WJTC: Ch 44. Following the Local Marketing Agreement, then Clear Channel Communications was allowed to broadcast its programming on WJTC which was not fitting in WPMI’s routine lineup.

Affiliation with NBC

WMPI got affiliated with NBC on on Jan 1, 1996 following the switch of WALA-TV to Fox Network. It then started to host syndicated talk and reality shows produced by NBC. Clear then acquired WJTC in 2004 to create a duopoly with WPMI. WPMI and other television assets of Clear Channel were sold to Providence Equity Partners company Newport Television. Newport Television on Dec 3, 2012 sold WJTC and WPMI to Deerfield Media.


WPMI at present produces 27 hours of local news each week out of which five hours spread on weekdays while one hour each is dedicated for Saturdays and Sundays. The local news mostly emphasizes on Mobile, Santa Rose, Escambia and Okaloosa counties. Audiences can have the latest news, weather and sports updates, traffic reports, extended local news, featured videos, entertainment feeds, trending stuff and more. Follow the NBC 15 on Facebook and Twitter. Here is the website: https://mynbc15.com/