KCBD is a Lubbock, TX station owned by Gray Television having transmitter site and studios facilities on located in South Lubbock near the interchange of I-27 and Slaton Highway. Coverage You Can Count On is the slogan of the channel.
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KCBD-TV was launched by Joe Bryant on May 10, 1953 to join the radio sister KCBD 1590 AM. Jim Reese ran the channel for a brief period of time. It was a primary NBC and secondary ABC affiliate. It became a sole NBC affiliate in 1969 after dropping ABC which was joined by KSEL (later KAMC). KCBD was the maiden channel to have introduce color broadcasts in Lubbock. It also operated Roswell-based KSWS from 1968 to 1983 as a translator of KCBD. The rebroadcaster now serves as the semi-satellite of KOB, an NBC affiliate active in Albuquerque.
Bryant released KSWS and KCBD to State Telecasting Company in 1971. The call letters of the radio were changed to KEND (later KDAV). It was later acquired by Caprock Broadcasting in 1983. Eyewitness News branding was dropped in favor of 11 KCBD-TV in 1984. NewsChannel 11 was the new branding of the television. Holsum Bakery became the new owner of the channel in 1986 but sold it to Cosmos Broadcasting, the broadcasting division of Liberty Corporation in 2000. Liberty and Raycom Media fused their assets together in 2006 to get under the umbrella of latter. It in May 2002 became the maiden channel in Lubbock to offer digital transmission and also to broadcast in HD in the market. Since 2002, KCBD is also carrying syndicated programs Wheel of Fortune and Jeopardy.
Raycom Media reached an agreement with Gray Television to merge its assets with the latter on June 25, 2018; the cash and stock merger worth USD 3.6b was approved by Federal Communications Commission on Dec 20, 2018 and consummated on Jan 2, 2019.
Syndicated broadcasts include Jeopardy, Texas Country Reporter, Inside Edition, The Oprah Winfrey Show and Right This Minute. It started hosting HD news-bulletins on April 10, 2011. You can watch KCBD online for latest news, weather and sports updates, investigations and crime, entertainment news, contests and more online. Follow the channel on Facebook and Twitter. Here is the website: https://www.kcbd.com/