WISN-TV owned by Hearst Television is an ABC affiliate licensed to Milwaukee, WI. THE channel signed on air on Oct 27, 1954 and is the second oldest station to remain with the company after Baltimore-based WBAL. The studios of the Ch 12 are located on North 19th Street on the west end of the Marquette University campus with transmitter installed at Lincoln Park.
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Catchphrase: Leading the Way with Important | Local Coverage
WTVW launched on Oct 27, 1954 before event the construction of its transmitter site. In the start of 1955, the channel was purchased by Hearst Corporation; the calls were changed to WISN-TV: Ch 12. WTVW call sign was employed by CW aligned station in Evansville, Indiana. It operated as a primary ABC affiliate and had secondary affiliation with DuMont. However, it became an exclusive ABC affiliate when DuMont terminated its operations in 1956. Ch 12 became a Badger Television Network affiliate in Jan 1958.
On April 2, 1961, it made an affiliation swap with WITI; WINS became a CBS affiliate while Ch 6 signed with ABC. It then became the home of Green Bay Packers airing the NFL franchises’ first two Super Bowl appearances.
Realigned with ABC
ON March 27, 1977, it once again became an ABC affiliate in Milwaukee when Storer Broadcasting rejoined CBS; CBS had earlier announced the switch on Sep 26, 1976. One of the most successful ABC affiliates in the city to the day, the channel has long been retained by Hearst which sold its publishing asset Milwaukee Sentinel to Journal Publishing in 1962 and WISN radio to Clear Channel Communications in 1997.
Apart from clearing all ABC lineups on weekdays, Ch 12 broadcasts syndicated content including Jimmy Kimmel Live!, Litton Weekend Adventure, This Week with George Stephanopoulos and Nightline. It since 2006 is also broadcasting Monday Night Football for Green Bay Packers community in and outside the state. It also carried Brewers game during 2003 season.
The news operation of the channel consists of 34 hours of locally produced news-bulletins with five hours each on weekday and 4.5 hours on Sat and Sun. It one is one the few Hearst assets that hosts an hour-long midday news-bulletin. Local and national news, weather updates, traffic updates, Stitch, entertainment news and more is carried online by WISN. Follow the service on Facebook, YouTube and Twitter. Here is the website: https://www.wisn.com/