WJTC Pensacola

Channel 44 Florida

WJTC launched on Dec 24, 1984 is an independent station owned by Deerfield Media and serves Mobile, AL. Sinclair Broadcast Group operates WJTC and its sister WPMI with which it shares a duopoly through a local marketing agreement. The studios of the station are located on Azalea Road near I-10 and transmitter is set up near Robertsdale, AL. WFGX, WEAR-TV and WMPI are the siblings of the broadcaster.

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Slogan: TV for You!

Sub-Channels: 44.1 Independent

44.2 Grit

Website: www.utv44.com/

WJTC first signed on air on Dec 24, 1984 as an independent broadcaster under the ownership of Mercury Broadcasting Company. It was then branded as C44 and produced general entertainment content which included dramas, cartoons, sitcoms, westerns and movies.

Clear Channel Communications in 1991 signed an LMA with WJTC following which Clear would have rights to broadcast its programming locally though license would remain with Mercury Broadcasting. It on Jan 16, 1995 affiliated with UPN after which in 2001 Clear Channel Communications (now iHeart) bough WJTC to hold a duopoly with WPMI.

On Sep 10, 2006, WJTC became an independent station after the shutdown of UPN as it was going to merge with The WB to build The CW. The service was sold to Providence Equity Partners on April 20, 2007. Newport Television on March 15, 2008 assumed the ownership of WPMI, WJTC and other clear properties as a Providence Equity Partners Company. On Dec 3, 2012, Newport Television which was not able to release its assets to Sinclair Broadcast Group because of Federal Communications Commission rules sold the licenses to Deerfield Media however, Sinclair would took over the operation of the sister WMPI and WJTC via LMAs.


Local news, weather and sports updates, Entertainment stories, trending stuff, Gulf Coast Today, Around the Web, Offbeat and more is carried on UTV44. How I Met Your Mother, Modern Family, Two and a Half Men and The Simpsons are some of the notable syndicated programs shared by WJTC. It also airs High School Football games in the fall season on Fridays, Super Six Finals and High School Basketball state finals. Audiences can connect with the station socially using Facebook. Here is the official website: http://utv44.com/