WMLW-TV launched on Jan 27, 1990 is an Independent TV station broadcasting in Milwaukee, WI and licensed to Racine. Owned by Chicago-based Weigel Broadcasting, the channel shares duopoly with CBS affiliate WDJT. It shares studio facilities with WMBE-CD, WYTU-LD and WYTU-LD. The transmitter is in Milwaukee’s Lincoln Park. The full power station is not able to reach all southeastern Wisconsin areas. Charter Spectrum, AT&T U-verse, Dish Network and DirecTV are the satellite and cable carriers of the service.
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Catchphrase: The M’ Means Milwaukee
Sisters: WYTU-LD, WBME-CD and WDJT-TV
The channel hit the waves as WJJA on Jan 27, 1990 under the guidance of its founder Joel Kinlow and was affiliated with Home Shopping Network. WJJA replaced the Home Shopping Network’s content in favor of The Military Channel in 1995 however switched back to HSN in 1996 while turning loyalties to Shop at Home in 2001. On June 22, 2006, Shop at Home terminated its operations, however, the sale of the channel ended on June 21, 2006 with WJJA moving to Jewelry Television. Shop at Home was acquired by Jewelry Television and became active on June 23, 2006. However, the struggling network went down completely in March 2006. WJJA would then offer 24-hour Jewelry Television programs. Weigel acquired the station on April 21, 2008 and changed its calls to WBME-TV on April 29, 2008. A new digital transmitter was launched on Oct 20, 2008 for the better reception in market. It became an MeTV affiliate under the new ownership. The station then exchanged its allocations with WMLW and switched from Ch 41 to Ch 49 on Aug 7, 2012. WMLW-TV were the new calls as it dropped the suffix CA for TV. By becoming a full power service WMLW became able to broadcast in HD for the first time. The branding was changed to The M on Sep 15, 2014. WMLW completed its digital transition on June 12, 2009 as it cleared the analog signal.
Weigel in FCC mandated spectrum auction released the UHF spectrum of the service on April 13, 2017.
Syndicated content produced by the channel includes Dateline, Jeopardy!, The Real, Mike & Milly and The Big Bang Theory. It also hosts three hours of E/I content on Saturday Mornings. The paid content is hosted mostly on early weekdays, Sat and Sun mornings. The others programs broadcasted by the channel include Forensic Files, Friends, Mom, The Verdict with Judge Hatchett, Face The Truth, Pawn Stars and more. You can follow the service on Facebook and Twitter. Here is the website: http://www.wmlw.com/