News 9 WAOW Wausau

Channel 9 Wisconsin

News 9 WAOW launched on June 12, 1965 is an ABC affiliate broadcasting in Wausau, Wisconsin is a news station broadcasting from a transmitter on Rib Mountain and studios maintained on Grand Avenue/U.S. 51.The signal of the service is rebroadcasted with the help of two repeaters to extend it range in the western and eastern pockets of the market. The channel 9 also serves north-central Wisconsin including Rhinelander.

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Catchphrase: We’ve Got You Covered

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Siblings: WKOW, WXOW and WQOW




WAOW hit the waves on June 12, 1965 under the ownership of Mid-Continent Broadcasting. It operated as a satellite of WKOW and later WXOW and WQOW in Madison, La Crosse and Eau Claire respectively. The channels were then released to Horizon Communications in 1970 which in turn transferred them to Liberty Television in 1978. It took some time to augment its local programming that increased gradually in 80s.

The Liberty stations were purchased by Tak Communications in 1985 however, Tak in 1991 filed for Chapter 11 bankruptcy protection to avail as it entered into control of a group of creditors. Shockley Communications acquired the service in 1995 alongside its siblings WQOW, WKOW and WXOW. Quincy Newspapers acquired most of Shockley assets including Wisconsin channels in June 2001. It aired Fox NFL package between 1994 and 1991 and became network’s affiliate in Dec 1999 following the launch of Wittenberg station WFXS-DT on Ch 55. WYOM had its first broadcasts aired on Jan 4, 1997 by that time owner Northwoods Educational Television while Shockley would operate the service under a LMA until it purchased it in Dec 1998. It on June 25, 2002 became the maiden commercial TV in the market to broadcast in HD; sister WYWO followed the course on Oct 24, 2002.

The digital conversion of the WAOW and WYOW came in Feb 2009. Both carried RTV: Retro Television Network on a 3rd digital sub-channel until March 2009 as This TV would replace the classic programming of RTV.  Quincy in Feb 2009 purchased Crandon station WBIJ affiliated with FamilyNet. WYOW branded as Northwoods 34 and WOW are the fulltime satellites. Audiences can watch the local and up to the minute news, Wisconsin and national news stories, featured reports, weather and sports updates, snowmelt contest and more is available online on the official site of WAOW. You can find the ABC Channel 9 on Facebook and Twitter. Here is the website:


Address: WAOW

1908 Grand Avenue, Wausau, WI 54403

Tel: 715 842 9293