WSAW-TV Rhinelander

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WSAW-TV established since Oct 1954 is a Wausau, WI based station that serves north-central Wisconsin including Rhinelander. It airs HD broadcasts on VHF Ch 7 via a transmitter on Rib Mountain. Gray Television is the owner of the channel that makes sister with WZAW-LD; the siblings are stationed on Grand Avenue/U.S. 51 in Wausau. A digital translator W21DS-D operates in Northwoods area of Northern Wisconsin while also providing coverage to Eagle River. The HD feed of the translator can be accessed on UHF Ch 21 from a transmitter installed on Razorback Road in unincorporated Vilas County. It also serves Michigan’s Upper Peninsula, Watersmeet and Marenisco.

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Catchphrase: Your Local news and Weather Authority

Sisters: WBAY-TV, WMTV, WZAW-LD, WLUC-TV, WEAU

Website: www.wsaw.com

 

History

WSAW-TV signed on air on Oct 23, 1954 as WSAU-TV as a sister of WSAU 550 AM. A Consortium of North-Central Wisconsin newspapers held the station. It was located at Pulmer Mansion on North 5th Street in Wausau and relocated to its current facility one year later. Somewhere in 60s the channel was released to Forward Communications which in turn released the Ch 7 to some new owner in 1981. The calls were changed to WSAW-T on March 8, 1981 under the new ownership. It since the start of its journey has been affiliated with CBS while sharing secondary affiliations with ABC, NBC and DuMont until respectively 1965, 1956 and 1966. It on Sep 5, 2006 added MyNetworkTV to its second digital subchannel. WSAW on April 2, 2011 became the maiden station in the market to offer HD broadcasts. Gray Television acquired the service in July 2015. It moved to its news studios on Oct 1, 2015 after decade long wait. News, Weather, Sports, community updates, featured content, online polls, most viewed and news from around the world can be have online. Connect with the station using Facebook, Twitter, YouTube and Instagram. Here is the website: https://www.wsaw.com/