WVVA Bluefield News owned by Quincy Media is a dual NBC and CW+ affiliate licensed to Bluefield, West Virginia. The channel serves Bluefield-Beckley-Oak Hill TV market wile also covering the areas of southwestern Virginia. Studios of the service are located on U.S. Route 460 in Bluefield with transmitter maintained at East River Mountain. Here for, Memorable Entertainment Television and Dare to Dey are the catchphrases used by the station.
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WHIS-TV hit the waves on July 31, 1955 when it was assigned a VHF slot in Bluefield following the release of FCC’s Sixth Report and Order in 1952. The proposed antenna height and East River Mountain location allotment in Bluefield was side spaced to WCYB and short-spaced to WATE. This resulted in ERP decrease of one half i.e. 50,000 watts. Hugh Ike Shott who died in 1953 left his heirs to run the channel 6. In Order to receive NBC programming from WSLS-TV based in Roanoke, Shott family had to build a privately-owned microwave relay system. After the completion of the facility it started to receive NBC programs from WSLS. It operated originally from Bluefield Municipal Building but relocated its operations to new place on Big Laurel Highway: Broadcast Center to start colored broadcasts. Daily Telegraph Company which held WHIS and its two radio sisters sold the WHIS-TV to Quincy Newspapers. The new owners based in Illinois changed the calls to WVVA on May 1, 1979. It at present holds a construction permit for a digital fill-in translator on Ch 43nearl Layland to cover the norther portion of the market. WVVA-DT2 is the digital sub-channel owned by the network.
One of the strongest NBC affiliates in the country has a strong depth in the nine-county market and maintains high Nielsen ratings. The CBS affiliated WVNS-TV in recent times have challenged and, on some occasions, tied WVVA in competition. In June 2012, the station turned full HD following the studio and control room overhauling. It also operates a Beckley Bureau and a virtual Greenbrier Valley Bureau for the maintenance of its local news operations.
Local W. Virginia news, national news, weather and sports updates, Things to do, crime and featured reports and much more is carried by the service online. Connect with the station using Facebook, Instagram and Twitter. Here is the website: https://wvva.com/