WWTV Cadillac

WWTV Cadillac

WWTV established on Jan 1, 1954 is a CBS affiliate operating in Cadillac, Michigan. The channel serves lower and eastern upper peninsulas of the state. Heritage Broadcasting Group has the ownership over the CBS affiliate. Heritage operating WFQX under SSA makes it a WWTV sister. The duo has studios and offices located on Broadcast Way in Cadillac with transmitter installed on 130th Avenue in northeast of Tustin. WWUP-TV is the full-time relay station of WWTV; its transmitter is located 30 miles southeast of Sault Ste. 9&10 News is the branding of the WWTV/WWUP.

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Slogan: Northern Michigan’s News Leader

Sister: WFQX




Sparton Broadcasting Co. in June 1953 received the calls WWTV against Ch 13. The testing of the broadcasting signal started on Dec 13, 1953 and the first broadcast of the WWTV were due to be held on Jan 3, 1953. However, the channel aired its first broadcast on New Year’s Day in 1954. Sparton Corporation-owned station was Michigan’s first television channel north of Lansing, and launched several months before WPBN broke into the market. It since its launch has remained as a CBS affiliate however, it initially carried some of DuMont Network (defunct in 1956) and ABC network programs. When WPBN shared the ABC’s content with WWTV but lost it to WGTU when it hit the waves in 1971.

It then aired some of ABC’s soap operas, sports content and game shows on weekends. The channel was purchased by John Fetzer in 1958. It switched to ch 9 in 1962 following a channel swap with WZZM. Fetzer on June 15, 1962 established WWUP in Sault Ste. As a full-time repeater of WWTV. Both stations were jointly branded as TV 9&10 from 1962 to late 1990s when TV was removed from the branding which would become 9&10 and later 9&10 News. It aired colored programing for the first time in 1967. The stations were sold to Buffalo Bills owner Ralph Wilson in 1978 who in turn released the channel and its satellite to Heritage Broadcast Group in 1988.

The channel focuses on local news, and has been the highest rated channel in the market for a number of years. Audiences can watch the channel online for latest news, weather and sports updates, videos, podcasts, features and more. Follow WWTV on Facebook, Instagram and Twitter. Here is the website: https://www.9and10news.com/